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ICONIC INGREDIENT: RETINOL

Have you heard the news? We’ve added Retinol, a powerhouse skincare ingredient by anyone’s standards, to our impressive ingredient list with the launch of Sacred Sleep Overnight Repair. This renewing treatment of Luxury Active Florals and powerful Retinol restores while you dream. Before you click *add to cart*, learn more about our innovative new formula and how it can transform your skin!

What is Retinol?

There are few skincare ingredients more renowned than Retinol, but do we actually know what it is and what it does for our skin? Retinol is a powerful antioxidant and a derivative of Vitamin A. When applied topically, it converts to retinoic acid and has the ability to penetrate deeply into skin. 

 

Retinol has become a coveted skincare ingredient partially due to its anti-aging ability. At once this hardworking ingredients can increase cell turnover, reduce evidence of sun damage, improve texture, minimize fine lines and pores…the list goes on. See some of the many benefits of Retinol below:

 

  • Reduces visible signs of aging by increasing cell turnover and diminishing the appearance of fine lines and wrinkles
  • Boosts collagen production and inhibits the enzyme that breaks down collagen and elastin
  • Evens skin tone and reverses sun damage by fading hyperpigmentation
  • Improves skin's texture by resurfacing to reveal a smoother complexion
  • Helps prevent breakouts by detoxifying pores and controlling overactive oil glands

 

While Retinol sounds like a no-brainer to add to your skincare regime like, yesterday, it’s important to understand the potential for adverse side effects. Many people suffer from irritation and retinol sensitivity while acclimating to using a retinol-based product. There are many ways to reduce Retinol sensitivity, such as using the product less frequently and being mindful of what other ingredients you combine it with. 

 

How Is Sacred Sleep Different From Other Retinol Products? 

When formulating Sacred Sleep Overnight Repair we wanted to ensure we delivered all the benefits of retinol while minimizing or eliminating its less desirable side effects. We paired .5% retinol with a host of inflammation and irritation fighting ingredients powered by our signature luxury active florals. Here are a few of the soothing florals found in Sacred Sleep:

 

  • Violet Flower: This soothing flower soothes dry, chafed skin and alleviates irritation
  • Elderberry Flower: Rich in antioxidants, elderberry rejuvenates skin and promotes healing
  • Lavender: This healing herb reduces inflammation and redness

     

     

    Have you tried Sacred Sleep yet? Leave us a review and let us know what you think!

     

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    FROM PETAL TO SHELF - OUR COMMITMENT TO CLEAN AND SUSTAINABLE INGREDIENTS

     

    The term “clean beauty” gets thrown around a lot in our industry, but what does it actually mean? Clean beauty products are supposed to be made without ingredients shown or suspected to harm human health or the environment. The truth is, however, that government regulations in the United States regarding clean products have not caught up with those in Europe and other parts of the world. Companies are relatively free to define their own version of “clean”, which makes it all the more important that you do your own research about which products you’re bringing into your home and using on your skin.

     

     

    At SAINT JANE, we have always been committed to formulating our products with clean, sacred botanicals that empower your skin. We embrace ancient ingredients and the benefits they hold, while understanding that we have a responsibility to do so sustainably. We acknowledge the ancient practices and cultures that have been using our ingredients for centuries, while taking the opportunity to modernize them in a responsible way. SAINT JANE’s formulas embody this unique collaboration between time-honored practices and traditions and modern green technology. The result is sustainably cultivated and performance-driven skincare products that nourish the skin and the soul.

     

    When sourcing our ingredients, we employ a “glocal” approach. We partner with companies and farmers around the world to support their diverse cultures and empower their rich traditions in a modern and sustainable way with environmentally sound practices. Below are just few examples of how we source our ingredients:

     

    • Hibiscus: We work with a family owned and operated Hibiscus farm in Hawaii. These beautiful flowers are antioxidant rich thanks to the volcanic rich soil indigenous to the Islands. The Hibiscus are cultivated by hand to ensure efficacy.

     

    • Prickly Pear Oil: Native to Morocco, Prickly Pear has been revered by locals for centuries. Our oil is produced by a local company that has been in business for generations. Our partnership with this small, family operated company supports and sustains the community at large by providing jobs to thousands of people and helping to protect the land from industrial farming.

     

    • Yeast Extract: We chose to formulate our award-winning Hydrating Petal Cream with Yeast Extract as a sustainable way of eliminating animal collagen as an ingredient while still reaping the benefits of collagen for skin.

     

    • Fermented Algae: We’ve collaborated with an innovative French company which has discovered multiple ways of growing and harvesting sea algae in the open sea inside a private and protected sea farm where they cultivate algae - the flowers of the sea" on submerged systems to guarantee the perpetuation of the species.

     

    In addition to thoughtfully curating our sourcing partners, we are also committed to transparency. We provide a detailed list of all ingredients used in each of our products on our website, as well as 3rd party lab testing results so you can be sure of the safety and efficacy of our products when choosing to incorporate them into your skincare routine.

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    BLOOM AND BRIGHTEN

    Luxury Active Florals are at the heart of every SAINT JANE formula. We use dozens of different flowers and botanicals across all our products, each with their own unique benefits for skin.

     

    With the launch of our new Resurfacers bundle, which features our award-winning Luxury Body Serum and The C-Drops bundled together for the first time with exclusive savings, we wanted to highlight a few of our favorite renewing flowers in those formulas.

     

    Among the 28 omega-rich botanicals and exfoliating fruit acids in Luxury Body Serum is Damascus Rose flower oil. Known also as the Damask Rose and the Rose of Castile, the Damascus Rose is beloved for its heavenly scent. Its benefits are not just superficial, however, the oil is a coveted skincare ingredient because of its ability to renew and purify skin. A natural astringent and anti-microbial, Damascus Rose oil not only helps treat but also prevent breakouts. It also has the ability to speed wound healing, decrease hyperpigmentation, and promote a more even skin tone.

    Jasmine flower oil is another floral most-famous for its scent. However, like the Damascus Rose, Jasmine contains many hidden benefits for skin. We included Jasmine in Luxury Body Serum because of its ultra-hydrating properties. It has the ability to soothe and heal dry, irritated skin in even the harshest conditions. It has even been known to aid those suffering from skin conditions such as eczema and psoriasis. As an added bonus, it helps promote collagen production for plump, hydrated skin!

    You already know our cult-favorite The C-Drops contains a 20% Vitamin C blend, but did you know it contains 5 different types of exfoliating citrus fruit oils to help you achieve our signature glow? Orange Peel Oil is known for its ability to improve skin’s overall texture by promoting clarity and smoothness. It gently resurfaces to buff away dull, dead skin cells and reveal radiant skin. As an added bonus, it also helps promote good circulation and blood flow.

    One of the reasons we are able to pack such a potent Vitamin C blend into The C-Drops is our inclusion of 500mg of full flower hemp extract.  Full flower hemp extract is famous for its anti-inflammatory capabilities. Its ability to calm breakouts, soothe irritation, and reduce redness have made it one of the most talked about skincare ingredients in recent years. We love it because it allows us to pack so many clean actives into our products that work to renew your skin without irritation and other side effects!

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    CENTURIES OF HEALING IN ONE BOTTLE: INSIDE LUXURY BEAUTY SERUM

     

     

    If you love SAINT JANE, chances are you love our holy grail Luxury Beauty Serum. Its award-winning formula is filled with over 20 luxury floral actives beloved for centuries by ancient civilizations for their skin nourishing results. Each flower brings its own unique benefit to the table, and quite honestly many of them could be a full skincare routine in their own right. Combined, they create our cult-favorite Luxury Beauty Serum. We don’t mean to brag, but it has been called "the face oil to end all face oils". Just saying.

    While we could literally write novels on each of these gorgeous flowers and why we chose them, today we simply want to highlight a few of our favorites and the benefits they have in store for your skin.

     

    1. Helichrysum: Dubbed “immortelle” by the French for its powerhouse anti-aging properties, Helichrysum was once presented as an offering to the gods in ancient Greece. It was also used as a topical anti-septic. These healing properties make it a wonderful addition to skincare products because it helps activate repair and cell turnover, plus stimulates collagen production for more youthful looking skin.

     

    1. Calendula: As one of the most effective, natural anti-inflammatory ingredients out there, Calendula more than earns its place amongst skincare superheros. It known for its ability to soothe and calm irritated skin from conditions such as eczema, rosacea, dermatitis, etc. Its rich supply of essential fatty acids make it highly nourishing for dry skin. These skin healing properties led Civil War era doctors to use it as a wound treatment for soldiers.

     

    1. Sunflower: Not just another pretty summer flower! Sunflower is a natural skin protectant able to be used on the most sensitive of skin. It contains high concentrations of Vitamin E and Linoleic Acid, both powerful protectants that help support and maintain skin’s natural barrier. Historically, it was used to care for the delicate skin of premature babies.

     

    1. Rosehip: Historically, Rosehip has been used for centuries to treat a variety of issues. It has been used as everything from perfumes and food flavoring to treatments for muscle cramps and scurvy prevention. It was used by the Egyptians, Romans, and Mayans for its incredible healing abilities. We love it for skin thanks to its high concentrations of antioxidants and its ability to stimulate both collagen and elastin production.

     

    Can you believe that this list does not even scratch the surface of the many luxurious botanicals found in Luxury Beauty Serum?  Our floral infused products are filled with so many meticulously clean ingredients steeped in history that we can't wait to share more. Make sure to follow us for further details on the many exquisite florals we curate for our award -winning formulas.

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    SACRED BOTANICALS: POMEGRANATE

     Our award-winning Luxury Beauty Serum contains over 20 clean, hardworking botanicals. Each of them brings their own list of benefits to the table, and Pomegranate is no exception. In fact, the list of potential benefits that pomegranate holds for skin is so long, it definitely earns its super-ingredient title. 

     

    As one of the world’s most ancient fruits, pomegranates have a rich history across many ancient civilizations. In early Jewish culture, the fruit was considered a symbol of sanctity and abundance. In China, it was a symbol of fertility, with Buddha often depicted holding a pomegranate to represent an abundance of sons. In ancient Greek culture, it became a symbol of rejuvenation and eternal life due to its association with Persephone, the goddess of spring. Given what we know now about the detoxifying and anti-aging properties of pomegranates, it is not surprising that the fruit was revered by so many ancient peoples.

     

     

    Pomegranate is often lauded for its antioxidant properties, and for good reason. It contains approximately 48% of the daily recommended dose of Vitamin C, a skincare hero-ingredient by any standards, as well as other antioxidants such as anthocyanins, ellagic acid, and tannins. The high dose of antioxidants helps fight free radical damage and even protect against future damage. It also empowers cell regeneration and healing, which makes it an effective treatment for sunspots and hyperpigmentation.

     

    If you’re like us, anti-aging benefits are one of the first properties we look for in our skincare ingredients. Pomegranate does not disappoint in this area. Studies have shown that pomegranate seed oil may help improve cell turnover and reduce the appearance of fine lines and wrinkles. It is also known to promote smooth, firm skin by empowering collagen and elastin production – two key ingredients for a more youthful complexion. It also not only stimulates new collagen production, but helps protect the collagen you already have, leading to even more anti-aging power.

     

    Finally, pomegranate is rich in fatty acids and deeply hydrating due to its ability to penetrate to the deepest layers of skin. It is particularly effective in the winter months, as it helps prevent moisture loss to fight dry, irritated skin. However, those who suffer from acne-prone skin need not worry, pomegranate will not clog pores and even contains anti-microbial properties to help prevent future breakouts. It’s also an anti-inflammatory, which helps calm existing breakouts and soothes red, irritated skin. By reducing inflammation, circulation is improved which supercharges skin’s ability to heal and regenerate itself.

     

    Want to learn more about the meticulously clean, sacred ingredients we include in our products? Discover more beautiful botanicals at SaintJaneBeauty.com and follow us on Instagram @saintjanebeauty!

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    OUR SECRET TO LAYERING ✨

     

    Have you ever typed into Google the words, “Can I use *insert skincare ingredient here* at the same time as *insert skincare ingredient here*.

    Yep, we thought so. We’ve all done it - pondered the mysteries of layering skincare ingredients until our heads spin. Layering can be a tricky concept that boggles the minds of even the most seasoned skincare aficionados. 

     

    SAINT JANE is here to take the guesswork out of layering our products. All of our products are packed with potent ingredients designed to complement one another and enhance their effects. Though each of our products contains enough clean actives and rich botanicals to be a full routine on its own, we’re sharing our complete suggested our nighttime layering guide below.

     

    Step 1 - The C-Drops

     

    As a general layering rule of thumb, you should start with the thinnest in product texture and work your way up to the heaviest. For SAINT JANE, that means The C-Drops is the first layer of your routine. Packed with a 20% glycerin-encapsulated Vitamin C blend, this powerful serum is formulated to penetrate the deepest layers of skin for maximum effectiveness. Starting with The C-Drops enables you to up your skin’s glow factor for a radiant complexion. Though Vitamin C is a potent ingredient that can sometimes cause irritation and redness as an unfortunate side effect, our formulation includes skin-soothing botanicals, for a gentle yet effective first step.

     

    Step 2 - Hydrating Petal Cream

     

    As the newest product in the SAINT JANE skincare arsenal, Hydrating Petal Cream has already taken its place among our can’t-live-without products. With the ultra-hydrating power of 1% pure Hyaluronic Acid combined with the smoothing capabilities of Hibiscus Peptides, Hydrating Petal Cream delivers silky smooth, hydrated skin that lasts all day. Its featherweight texture absorbs quickly and is specifically designed to never pill, making it the perfect lightweight moisturizer to layer on top of your first step. As an added bonus, it’s the perfect base for your makeup if you’re doing this routine in the morning!

     

     

    Step 3 - Bright Repair Eye Cream

    Somehow, our eyes seem to always be the neglected part of our skincare routine. Do we really need an entirely separate product just for this one area? The answer is an emphatic YES. The skin around our eyes is different than the rest of our face, and thus needs special care. Bright Repair Eye Cream is specifically designed to target dark circles and fine lines while protecting the integrity of our delicate eye skin. 10% Vitamin C visibly brightens while Green Tea and Grapeseed work to de-puff and knock out the intensity of dark circles for a calm, well-rested look. 

     

    Step 4 - Luxury Beauty Serum

     

    It has been called “the face oil to end all face oils” for a reason. Our award-winning Luxury Beauty Serum is a powerful treatment packed with hundreds of nutrients designed to reverse signs of aging and calm skin. This omega-rich serum not only delivers a huge dose of soothing botanicals to skin, it also packs a punch with actives such as Sea Buckthorn and Calendula, which gently resurface and detoxify pores. Luxury Beauty Serum is our holy grail, skin-transforming powerhouse and is the ultimate final layer to seal in all of the nutrients from the previous steps. 

     

    Have more questions about product layering? Follow us on Instagram @SaintJaneBeauty and leave us a comment or send us a DM. We’re always happy to answer your questions and help you get the most out of your favorite SAINT JANE products.

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    YOU ASKED. WE ANSWER.

    You’ve got questions, and we’ve got answers! We recently asked our customers to share their most burning questions about any of our products. They did not disappoint! At SAINT JANE, we strive to provide as much information and transparency around our award-winning products as possible. We feel that you have a right to know what’s in the products you put on your skin, and the benefits our meticulously clean ingredients can provide. That way, you can make an informed decision on which products earn their spot in your daily skincare routine. We’re answering five of our most-asked questions below!

     

    Q: “I have normal to oily skin, will Luxury Beauty Serum make me break out?”

    A: Dubbed “the face oil to end all face oils” by Stylecaster, Luxury Beauty Serum is a powerful treatment designed to address numerous skin concerns. Not only will it not clog pores, but it also works to detoxify them thanks to ingredients such as Calendula. Super ingredient Sea Buckthorn also helps balance excess oil production while 500mg of Full Flower Hemp Extract calms inflammation and irritation from current breakouts. In short, Luxury Beauty Serum is safe to use for all skin types.

     

    Q: “What does glycerin-encapsulated Vitamin C mean?”

    A: A good Vitamin C serum is a staple in any skincare routine, but these powerful serums can irritate sensitive skin. Our unique formula for The C-Drops contains a potent 20% Vitamin C blend, which we encapsulated in glycerin to ensure the serum penetrates the skin’s deepest layers for maximum results while minimizing irritation and redness.

     

    Q: “Can The C-Drops be layered with your other products, or do they have to be used on their own?”

    A: All of our products are designed to complement one another and enhance each other’s effects. We suggest using The C-Drops as the first step in your routine, followed by Luxury Beauty Serum and Hydrating Petal Cream for maximum hydration and radiance.

     

    Q: “Which of your products are okay to use under makeup?”

    A: Hydrating Petal Cream is not only a deeply hydrating moisturizer, but it also works beautifully under makeup for petal-soft skin that lasts all day. Bright Repair Eye Cream's silky formula absorbs effortlessly and is perfect under concealer and foundation. Our no-pill formulas enables makeup to glide on seamlessly for a naturally glowing complexion.

     

    Q: “Is Hydrating Petal Cream only a summer moisturizer?”

    A: Definitely not! Don’t let Hydrating Petal Cream’s featherweight texture fool you. The formula boasts 1% pure Hyaluronic Acid for deep hydration capable of standing up to winter conditions.

     

    Have a question you’re dying to ask us? Follow us on Instagram @SaintJaneBeauty and leave us a comment or send us a DM. We’re always happy to answer your questions and help you get the most out of your favorite SAINT JANE products.

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    10 FLOWERS, 10 BENEFITS: DISCOVER THE POWER OF FLOWERS FOR YOUR SKIN

     

     

    Since Saint Jane began, using meticulously clean, natural ingredients has been one of the most important principles we’ve stood by as a brand. When developing our new Hydrating Petal Cream, we approached the formulation with the same principle in mind. Inspired by petals and their ability to retain their beauty through hydration, Hydrating Petal Cream uses the power of 10 floral essences to moisturize and smooth the skin.

     

    While “floral essences” may sound beautiful and luxurious, and they are, their benefits go far beyond their gorgeous packaging. Each of the 10 flowers in Hydrating Petal Cream was chosen for their unique capability to aid your overall skin wellness. Let’s take a more in-depth look at the power of these hardworking botanicals.

     

    Daisy: In addition to its ability to brighten skin, Daisy contains a combination of polyphenols which are known to suppress melanin production, which enables it to reduce the appearance of dark spots and hyperpigmentation.

     

    Frangipani: As a powerful softener, Frangipani works to soothe dry, cracked skin. The result is a more supple, toned complexion.

     

    Full Flower Hemp: One of the most sought-after skincare ingredients, Full Flower Hemp extract is most known for its anti-inflammatory properties. It has the ability to soothe skin suffering from the effects of conditions such as psoriasis, eczema, and rosacea.

     

    Hibiscus: Known as “Nature’s Botox”, Hibiscus is an ingredient with a multitude of benefits. As a rich natural source of Alpha-Hydroxy-Acids, Hibiscus gently resurfaces and renews skin. We even devoted an entire post to this hero ingredient, which you can read here.

     

    Honeysuckle: Honeysuckle's benefits for skin are numerous. It is a natural antibacterial agent as well as an anti-inflammatory, which means it has the ability to reduce the frequency of breakouts and calm any that occur.

     

    Jasmine: In addition to its anti-septic properties, Jasmine hydrates and restores the skin to increase elasticity and fade scars and hyperpigmentation.

     

    Magnolia: Magnolia has been used for centuries in traditional Chinese medicine due to its powerful anti-inflammatory abilities. It’s also a potent antioxidant, reduces skin redness, and help prevent the loss of elasticity.

     

    Mimosa: Mimosa is a coveted skincare ingredient for its ability to boost collagen and therefore delay skin aging. It also firms and smooths skin for a more youthful appearance.

     

    Pink Lotus: As a rich source of Alpha-Hydroxy-Acids, Pink Lotus works to exfoliate the skin’s outer layer and allow younger cells to come to the surface. It also shrinks pores and calms red, irritated skin.

     

    Sunflower: A potent antioxidant, Sunflower helps prevent premature signs of aging and its emollient properties protect the skin’s outer layer.

     

     

    Would you believe us if we told you that despite infusing Hydrating Petal Cream with so many potent botanicals, the resulting formula is not heavy or sticky? The impossibly lightweight cream is packed with so many nutrients, you’ll quickly see why it has become a Holy Grail product!

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    SACRED BOTANICALS: HIBISCUS

    We don’t use the term “hero ingredient” often or lightly, but Hibiscus is justifiably a hero ingredient. As a natural source of alpha-hydroxy acids (AHAs) and anti-aging antioxidants, Hibiscus has more than earned its “Nature’s Botox” moniker. It’s no wonder we blended potent Hibiscus Seed peptides into our new Hydrating Petal Cream.

    You might be wondering what makes Hibiscus any different than other skincare ingredients that claim a myriad of benefits for your face. There are so many ingredients out there that claim to do this or fix that, it can be overwhelming trying to work them all into your routine. One of the things we love most about Hibiscus is that its potent peptides pack multiple benefits into this one ingredient.

    Hibiscus is not only rich in antioxidant Vitamin C, a powerhouse skincare ingredient by anyone’s standards, it also contains anthocyanosides. Anthocyanosides neutralize free radicals, a major source of skin aging, and act as an anti-inflammatory to visibly calm stressed skin. Those with sensitive skin know how hard it can be to find a powerful skincare product that doesn’t cause irritation as an unfortunate side effect. Due to its inflammation-fighting capabilities, Hibiscus is one of the rare ingredients that can do both. In case those benefits weren’t enough,anthocyanosides also act as an astringent and minimize the appearance of pores.

    Fighting signs of aging isn’t the only superpower in Hibiscus’s arsenal. It’s also a rich source of AHAs. These gentle exfoliators increase cell turnover, reduce breakouts, and brighten the complexion without stripping the skin of its natural oils. They also improve skin’s texture and reduce the appearance of age spots and hyperpigmentation over time.

    Finally, Hibiscus has a high mucilage content. Mucilage is a substance created by plants to help them retain water and nutrients. It works as an intense hydrator for skin and improves skin’s ability to retain moisture, resulting in a supple, youthful complexion.

    Hibiscus is just one of many hardworking botanicals we use in our products. Clean, potent ingredients are the focus of our formulations, and the results speak for themselves. Incorporate our new Hydrating Petal Cream into your skincare routine and experience the power of Hibiscus for yourself.

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    A Candid Interview With Our Founder, Casey Georgeson and re•spin, An Online Wellness Community

    THE WAY THIS “CLEAN” BEAUTY BRAND IS PUTTING WOMEN’S HEALING AND EMPOWERMENT FIRST
    By: Jessica Ourisman
     

    “What’s in a name?” Shakespeare once wrote. In the case of the indie beauty brand, Saint Jane, there is actually great depth and significance in their name. It references a historical figure and saint, Jane De Chantal, a French baroness who dedicated her life to healing and uplifting vulnerable women outcast by society in the 1500s. This healing legacy alludes to the root of the founder’s mission and ethos, whose philosophy aims to heal sensitive skin and to empower women — giving back to non-profits that empower girls and women.

    But as the mother of three young daughters, CEO and founder Casey Georgeson’s business decisions to prioritize women’s health are deeply personal. As you’ll learn, she aims to support women’s health, healing, and wellness through critical moments of pause and self-care set aside to nourish and rē-connect the mind, body, skin, and spirit. Georgeson’s story also provides insight into the growing “clean” beauty niche, which is slowly but surely transforming the billion-dollar industry, rē-spinning the way consumers think about beauty and personal care products.

    The Founder’s Journey to “Clean”

    “What’s in a name?” Shakespeare once wrote. In the case of the indie beauty brand, Saint Jane, there is actually great depth and significance in their name. It references a historical figure and saint, Jane De Chantal, a French baroness who dedicated her life to healing and uplifting vulnerable women outcast by society in the 1500s. This healing legacy alludes to the root of the founder’s mission and ethos, whose philosophy aims to heal sensitive skin and to empower women — giving back to non-profits that empower girls and women.

    But as the mother of three young daughters, CEO and founder Casey Georgeson’s business decisions to prioritize women’s health are deeply personal. As you’ll learn, she aims to support women’s health, healing, and wellness through critical moments of pause and self-care set aside to nourish and rē-connect the mind, body, skin, and spirit. Georgeson’s story also provides insight into the growing “clean” beauty niche, which is slowly but surely transforming the billion-dollar industry, rē-spinning the way consumers think about beauty and personal care products.

    The Controversy Over “Clean”

    Many deride the clean beauty industry, in part due to the fact that the term is still legally unregulated and thus can be used as a marketing ploy. Although a growing body of research exists, experts often disagree when it comes to what constitutes “safe” (with a major debate brewing over sunscreen), fueling discourse and continued research — but also divisive rhetoric among impassioned beauty consumers and commentators. If you’re one of the skeptics, simply try thinking of the push for “non-toxic” beauty in terms of consumer preference; just as some of us prefer organic, farm-to-table cuisine, opt to be vegetarians or flexitarians, or to practice yoga as opposed to pilates, it comes down to personal choice and sovereignty over one’s body — something that each of us is entitled to. After all, what makes a person feel safe is a highly personal decision. Even without industry regulations in place, you can trust that the products you purchase from Saint Jane adhere to Georgeson’s notion of “clean”; namely, “ingredients that are globally recognized to be less toxic.”

    “For too many years, women didn’t know ingredients in their beauty products were toxic or dangerous, like Formaldehyde, which we now know is a carcinogen.” Talc is another common (and legal) ingredient that has been found to occasionally be contaminated with the carcinogen asbestos, and Johnson & Johnson has actually been ordered to pay billions of dollars in damages to cancer patients and their families due to suspected links between their talcum powder — yes, the same baby powder made for use on our babies — and the disease. (As recently as June 2021, J&J lost a Supreme Court appeal to overturn a $2 billion settlement awarded by a jury, after already having been ordered to pay $4.9 billion in damages for talc’s link to ovarian cancer back in 2018.)

    Debates aside, growing consumer interest in personal care, fragrance, skincare, and cosmetic products that make their ethics part of their business models — from sustainability, to ingredient selection, to supply chain transparency — is apparent. “Brands are absolutely taking notice [of this growing consumer trend and] represents a significant shift that I believe will ultimately make the beauty industry safer and more regulated,” Georgeson says. She is not alone in her belief that beauty’s best practices should be aligned with wellness of the self, with that of the planet, animals, and the communities of people involved.

     

    rē-Thinking Beauty and Wellness as One

    “The wellness of our planet is integral to the brand,” Georgeson says. “We partner with companies and farmers around the world to support their diverse cultures and empower their rich traditions in a modern and sustainable way with environmentally sound practices.” Whether it occurs tomorrow or in the next 20 years, the industry is undergoing a shift that is being led by health-conscious entrepreneurs and brands like Saint Jane.

     

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