In 2023, I seriously considered selling the business. Not because I didn’t believe in it. But because I wondered if someone else might be better suited to take it further. I had built the foundation. Maybe it was time for the brand to soar with someone who loved scaling more than I do. An acquisition wasn’t an option for us at that time. And in a strange way, that forced me back into a redefined relationship with the brand itself. I stopped imagining an exit and started imagining our next chapter.

Wherever you are this season…surrounded by chaos or calm or something in between… I hope you feel the warmth of tradition, and the softness of presence.