That’s the truth about building a company and raising a family at the same time — it’s not about balance. It’s about noticing the good stuff as it flashes by. When I write it out, my life looks ordinary. Wake up, work, kids, dinner, sleep. But in the margins, there’s meaning.

In 2023, I seriously considered selling the business. Not because I didn’t believe in it. But because I wondered if someone else might be better suited to take it further. I had built the foundation. Maybe it was time for the brand to soar with someone who loved scaling more than I do. An acquisition wasn’t an option for us at that time. And in a strange way, that forced me back into a redefined relationship with the brand itself. I stopped imagining an exit and started imagining our next chapter.