We get asked this all the time...is Luxury Beauty Serum a facial oil or a serum? We have an answer but first let’s start with the difference between a serum and a facial oil. If you find yourself unable to tell the difference, you aren’t alone. The term “serum” has become a general skincare category for any kind of treatment that targets various skin concerns with formulas that vary in texture.

A serum is traditionally a super concentrated, lightweight product that is applied after cleansing/toning but before moisturizer. Because of their fluid or gel-like textures, they absorb easily into the skin to powerfully target skin concerns with concentrated active ingredients. Serums can be formulated to boost hydration, brighten, detoxify, fight signs of aging and so much more. 

When it comes to facial oils, they are quite a bit different from serums. Oils are richer in texture, and act as an emollient moisturizer. Because of their impenetrable properties, they are designed to seal in moisture as a final step in your skincare routine after serums and moisturizers. Moisture escapes our skin so easily because of both environmental and genetic factors, so the use of a rich facial oil can protect your skin barrier and prevent moisture loss.

So which category does our award-winning, multi-purpose hero product fall? Luxury Beauty Serum is...BOTH. When we were developing this product, we wanted it to be truly multi-purpose and act as both a serum and facial oil (and moisturizer too!). The unique formula is infused with concentrations of rich botanicals like Sea Buckthorn, Calendula and Rose to boost radiance by gently detoxifying the pores. The 500 mg of Whole Flower Hemp Extract in the formula has a small molecular structure which, when combined with the other botanicals, absorbs quickly and deeply into the skin, unlike traditional oils. Your skin is not only receiving deeply intense concentrations of nutrients, but also a boost of hydration and barrier protection. The lightweight concentration of a serum with the skin drenching hydration and protection of a rich oil. 

Life can be stressful. We believe that stealing moments of self-care for yourself whenever you can is so important to recharge your battery, soothe your soul, and relax your body. When was the last time you took a moment for yourself to just...be? Self-care is so much more than a good bath and a calming skincare routine, but it's a great place to start. It may seem small, but it can make all the difference.

We asked Sunnie Brook, celebrity hair stylist, beauty expert, and a busy new-mother how she incorporates Saint Jane into her nightly routine to melt away stress and prep for a restful night's sleep.

STEP 2: Brighten and depuff under eyes.

Next, layer on Bright Repair Eye Cream on your under eyes using your ring finger and gentle tapping motions. Concentrate the product on any dark circles or discoloration and tap the access over any fine lines and wrinkles and down onto the orbital bone and surrounding eye area.

This eye cream visibly corrects the intensity of dark circles and with 10% active Vitamin C, while calming botanicals work to de-puff delicate under eyes. Green Tea and Grapeseed deliver rich antioxidants for a calm, well-rested look.

Pro Tip: Store this eye cream in the fridge for even more of a cooling, de-puffing effect and a soothing experience.

STEP 3: An ultra-luxe bath.

This step is one of our favorite ways to use Luxury Body Serum. Run a hot bath (bubbles optional!) and dispense 3-5 pumps of Luxury Body Serum directly into the water. The nutrient-rich formula will permeate the water and envelope your skin for a restorative experience. 

Soak for at least 30 minutes (or longer if it's been one of those days). Allow the serum infused water to absorb into the skin and bask in the vanilla-bourbon sensory experience. 

Pro Tip: Give yourself a rub-down while soaking! Massage your hands, feet, calves or anywhere you feel tension. The potent hemp extract in the serum works wonders to soothe muscle fatigue. It's the ultimate in self-care

On damp, post-glorious bath skin, apply Luxury Body Serum here, there and everywhere. Massage into the skin until fully absorbed.

This serum is a vitamin-rich super blend packed with 28 potent botanicals delivering omegas, and exfoliating fruit acids into the skin. The blend is the perfect balance of rich hydration and gentle exfoliation to reveal the most radiant, silky soft skin.

Pro Tip: This body serum can be used in so many different ways. Try using as a cuticle treatment, or a leave-in hair oil for head to toe benefits. 

The body serum is super rich but absorbs really quickly meaning you can jump right into your pajamas, put on a sleep mask and crawl into bed.

Taking the time to treat your body to these simple self-care steps will help clear your mind, and relax your soul for the most deep, restful sleep that you deserve.

Pro Tip: Have trouble falling asleep? Listening to a meditation app or a soothing sound machine helps to calm your body and relax your mind.