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Sacred Botanicals: Helichrysum "The Everlasting Flower"

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In every drop of Saint Jane serum, every jar of eye cream, and every swipe of lip treatment are sacred, trusted botanicals that have been used for centuries to treat and transform the skin.

Of the 20 potent botanicals found in our award-winning Luxury Beauty Serum, Helichrysum is one we harness for its concentrated antioxidant potency and historical healing powers. This powerful botanical, also known as “Everlasting” or “Immortelle”, impresses with its extreme gentleness and high efficacy. 

Some of the first known uses of Helichrysum comes from the time of the Ancient Greeks, as it was known and used for its wound healing ability often used after the frequent battles of that time period. 

Helichrysum appears countless times in Greek mythology, most notably in Homer’s epic poem when the hero Oydsseus returns to the Pheonician coast and meets the divine Nausicaa, the beautiful daughter of the king. It is told the secret of her beauty is the extraordinary oil of the “flower that never fades, even when it is picked,” earning its name...Immortelle.

In addition to its rich history, this everlasting flower really shines when it comes to benefits for the skin, as the ancient women of history discovered. The renewing oil is an anti-inflammatory, antifungal, antimicrobial, antiseptic...the list goes on. The esters found naturally occurring in the oil are known to help reduce the appearance of acne and have a calming effect on the skin. The presence of naturally occurring chemical components make up the unique structure of this oil that’s powerful enough to balance oily and dry skin, but gentle enough for sensitive skin, especially when mixed with other botanicals (like the 19 others in Luxury Beauty Serum).

Helichrysum oil can be incredibly moisturizing, even for oily complexions and its powerful renewing properties have been shown to slow and even visibly reverse signs of aging. The high concentrations of antioxidants and anti inflammatory properties help to repair and restore skin cells, revive dull skin and combat fine lines and dark spots. 

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When selecting and sourcing our botanical blends, those that have the ability to calm skin stress are close to our hearts. Helichrysum is both antibiotic and antifungal and an effective treatment for so many skin irritations. Using a serum like Luxury Beauty Serum, with concentrations of Helichrysum can help combat skin stress like breakouts, eczema, psoriasis and other skin concerns. Our love for this everlasting flower and it’s healing history runs deep and infusing its sacred benefits into every golden drop will empower your skin to find balance and calm. 



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Powerful Skin Stories with Luxury Beauty Serum

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Infused with 20 sacred, nutrient-rich botanicals and calming CBD, Luxury Beauty Serum is a powerful serum / oil hybrid that has ingredient concentrations to balance, calm and nourish the skin while locking in moisture and protecting the delicate skin barrier. The soul of our hero-serum is transformative and results-driven to address a multitude of skin concerns like dryness, dullness, redness, irritation, and skin-stress. In every golden drop is a wealth of omegas, antioxidants, vitamins, phytonutrients to amplify and restore the skin's natural balance and boost radiance. 

These powerful testimonials speak for themselves. In sharing your stories of praise for this skin savior and the transformative results so many of you have experienced with Luxury Beauty Serum, our mission comes full circle. To transform the skin through 100% clean, sacred botanicals and empower your complexion to its very best form. Our holy grail of skincare has now become yours and we are so grateful.

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“My holy grail oil and  favorite product I have ever used on my face. I waited to write this review until I really used this long term. It’s been over a year and I have no desire to change or try a different product. It helps with my breakouts while hydrating my skin at the same time. I recommend this to everyone! I use it on its own at night or mix a few drops with my moisturizer.”

- Sephora Client

“For me skin care is about slowing down, winding down, and taking the time to just enjoy smells, textures, and pamper myself if even for ten minutes before bed. This serum introduced me to this new practice of mine and I love it. Added benefit: my skin has never felt softer.

- Sephora Client

“This is a beautiful face oil. I would give it 10 stars if I could. I purchased the full size after finishing up a sample I received. I've been using this for about 3 weeks and it's definitely made a difference in my skin. I see a reduction in fine lines, redness and an improvement in moisture level. It sinks right into my skin leaving no residue behind. The smell is divine. After pressing it into my skin I hold my hands up to my nose and inhale. It's a very light and relaxing scent. I will continue to purchase this product given the results I've seen in a short period of time. I would also like to give a shout out to the Saint Jane team. They are so friendly and extremely helpful. It makes me feel good supporting a company like that.”

- Sephora Client

“Love this product!  Luxurious packaging and experience applying this serum nightly. Finally a CBD line that hits the mark for clean and luxury beauty. After a month of use it has helped calm the redness and irritation my skin acquired after having my second child. I am now a fan and will be purchasing again!”

- Sephora Client

“This serum is heaven in a bottle. Such a beautiful product, in every sense. As for the serum, it’s lightweight, has a slight scent to it but it’s pleasant, and made my skin feel good. With continued use, my skin felt more hydrated, my areas of texture decreased, and my skin had a glow to it. I feel like this serum improved the overall look of my face and skin.”

-Sephora Client

Have you tried Luxury Beauty Serum and experienced transformative results? We would love for you to share your story. You can share here or here.



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Is It a Serum or a Facial Oil? Our #1 FAQ About Luxury Beauty Serum

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We get asked this all the time...is Luxury Beauty Serum a facial oil or a serum? We have an answer but first let’s start with the difference between a serum and a facial oil. If you find yourself unable to tell the difference, you aren’t alone. The term “serum” has become a general skincare category for any kind of treatment that targets various skin concerns with formulas that vary in texture.

A serum is traditionally a super concentrated, lightweight product that is applied after cleansing/toning but before moisturizer. Because of their fluid or gel-like textures, they absorb easily into the skin to powerfully target skin concerns with concentrated active ingredients. Serums can be formulated to boost hydration, brighten, detoxify, fight signs of aging and so much more. 

When it comes to facial oils, they are quite a bit different from serums. Oils are richer in texture, and act as an emollient moisturizer. Because of their impenetrable properties, they are designed to seal in moisture as a final step in your skincare routine after serums and moisturizers. Moisture escapes our skin so easily because of both environmental and genetic factors, so the use of a rich facial oil can protect your skin barrier and prevent moisture loss.

So which category does our award-winning, multi-purpose hero product fall? Luxury Beauty Serum is...BOTH. When we were developing this product, we wanted it to be truly multi-purpose and act as both a serum and facial oil (and moisturizer too!). The unique formula is infused with concentrations of rich botanicals like Sea Buckthorn, Calendula and Rose to boost radiance by gently detoxifying the pores. The 500 mg of Whole Flower CBD in the formula has a small molecular structure which, when combined with the other botanicals, absorbs quickly and deeply into the skin, unlike traditional oils. Your skin is not only receiving deeply intense concentrations of nutrients, but also a boost of hydration and barrier protection. The lightweight concentration of a serum with the skin drenching hydration and protection of a rich oil. 

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The result is skin that is nourished, stress-free and radiant. You can use Luxury Beauty Serum in your A.M. and P.M. skincare routine after cleansing and toning to target skin concerns like redness, acne, dryness, dullness or sensitive skin. Your glow is unmatched.



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The Best Clean Lipgloss and Why It's Worth the Switch

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Lip gloss is one of the most toxic products found in a makeup bag. We’ve all heard and read about the harmful ingredients found in some lip products on the market like lead, carcinogens, mineral oil, and synthetics but what makes these even more toxic is that we put them on our lips. Any product you put on your lips, will be gradually ingested (that’s right, we eat it!) not purposefully, of course, but it’s unavoidable. If you are like us, you swipe on a gloss, balm or lipstick almost daily and re-apply multiple times a day. All this usage can add up to a significant amount of consumption and absorption into our bodies. Your lips are also a thinner tissue so some toxins are absorbed straight away.

When nutritionists and doctors tell us to try and eat natural foods, and to avoid ingredients you can’t pronounce—shouldn’t that also apply to what we put on our skin? The largest organ of our body? We think so. We know it’s hard to part with your cult favorite products and going full non-toxic can be a challenge. If you are going to start somewhere, start with your mouth. Clean beauty has made incredible strides in creating lip formulas that are not only safer, but truly perform. 

That’s why when we launched our first lip product, Luxury Lip Shine in 2019, it was essential that the formula was meticulously clean, with good-for-you, results-driven ingredients that were rigorously tested...and that we could pronounce. We turned to powerful botanicals to infuse every swipe with skin-loving nutrients that act more like a lip treatment, but are still comfortable on the lips, non-sticky, and provide a sheer wash of color.

We are proud to say that our Luxury Lip Shines have 8 non-toxic, simple but high-performing ingredients: Sunflower Seed Oil, Whole Flower CBD, Candelilla Wax, Shea Butter, Jojoba Seed Oil, Aloe Barbadensis, Chamomile Extract, and Grapefruit Seed Extract. These antioxidant-rich ingredients make up our high-shine, silky gloss that glides on effortlessly. Each botanical serves a purpose as skincare for your lips. Sunflower, Chamomile and Aloe are calming while Shea and Jojoba are deeply nourishing. 

 

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Beauty editors rave about these special glosses. Luxury Lip Shine was named “Best Clean Lip Gloss” by Women’s Health. “This CBD-spiked gloss glides on easily—no goops or globs, promise—and sticks to your lips (instead of your hair). Ingredients like aloe and sunflower act as a softening treatment too.” 



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The Saint Series, Vol. 13: Marisa Acocella

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A powerful force for empowering women through her art, her words and her actions, Marisa Aocella is today’s feature for our Saint Series. Marisa is the New York Times best-selling author of the graphic novels The Big She-Bang and Ann Tenna, the graphic memoir Cancer Vixen, and Just Who the Hell is She, Anyway? She is also a cartoonist for The New Yorker and her work has appeared in the New York Times, Glamour, and O, The Oprah Magazine. A breast cancer survivor, she is the founder of the Marisa Acocella Foundation, which, through a grant from Bloomingdale’s, funds the free Marisa Acocella Empowerment Program that includes holistic therapies and journaling classes and more for women with breast cancer and breast cancer survivors at the Mount Sinai Best Israel Comprehensive Cancer Center. Welcome to Sainthood, Marisa!

 

1. Congratulations on your new book!  It’s about Saints, female empowerment, and the feminine divine...subjects that are close to our heart too.

Thank you! Congratulations on creating my favorite beauty and makeup line ever! Saint Jane, we are so in sync in our hearts and our souls! Furthermore, I think Saint Jane the Saint needs to be profiled in the sequel of The Big She-Bang! 

 

2. Can you tell us about The Big She Bang: The Herstory of the Universe According to God the Mother and why you decided to write it?

I’d love to. Saints have always been a huge part of my life. My family always had Icons of Saints all over the house. I have always been obsessed with the lives of Saints. I wanted to know who they were, what they did, and how they became Saints. I was also that young girl who always questioned, questioned, questioned everything, many times to the point of exasperating everyone. And my biggest question was “how could a Male God, God the Father, give birth to all this? What happened to God the Mother? Where is SHE?”  

Then, flash forward from my childhood to when I was twenty-nine. I had become an advertising executive, and I was unfulfilled. I knew in my heart was meant to do something else with my life, but what? Now, every New Year’s Eve I have a ritual. I sit down with my journal and write down my goals for the year. And December 31,1990 was no exception. Only this time I lit a candle. I called in Mary, Jesus, Joseph and all the Saints in Heaven for Divine Intervention. And guess what — They did not let me down! 

Instead of writing down my goals, I drew a blonde bombshell I’ve drawn ever since I could remember (see below for that story) with a gun in her mouth with the line SHE was a little upset during the meeting…

It was my AHA moment. Excited, I leaned into my journal, forgetting about the candle and my hair caught on fire. So, not only did I have a new career - I got a new hairstyle - a shag! 

A year later, SHE became a monthly comic strip in the great women’s magazine Mirabella. I always saw SHE as an archetypal single woman who was a searcher. SHE questions everything. And while I developed SHE, the title The Big SHE-Bang popped into my head. There again was THE question. What happened to God the Mother? Where is She? I knew I had to write Her Story. The Big She-Bang has been my passion project for over 25 years — I just felt I needed the life experience to write it. And the more research I did, the more I found out about not just God the Mother (She was “Holy Ghosted!”) but about all the other Saints, Goddesses and Shevolutionary Divine Females who have been scapegoated (Eve), marginalized, minimized, maligned (many of them) sidelined (Saint Thecla), slut-shamed (Saint Mary Magdalene—did you know she was a Princess?) and unnamed (Noah’s wife, who, when she was mentioned in the Bible five times no less—she was unnamed. Her name Norea means “beautiful fire”, and believe me, that story is lit!) Back to Eve, did you know that she was the divine spark? Adam was an inanimate lump of clay and Eve gave him life. In The Big SHE-Bang, all the women wrest their origin stories and we hear from them directly. Because history is just that, “his story”. But when we hear from Her, Her story changes history…forever!

 

3. Your first graphic novel came out in the ’90s when the genre wasn’t so popular as it is today.  What initially attracted you to the medium?

In 1994 I published my first book Just who the hell is SHE, anyway? And back then, not many people knew what a graphic novel was. My publisher at the time didn’t know how to sell it. To be honest, I knew and loved Maus, but the genre was even new to me. I wrote it on instinct. When The New York Times compared my book to a Japanese manga, I had to look that up.

What attracted me to the medium is this: drawing and writing is how I love to tell stories. I love envisioning a world and then seeing it come to life on the page. When you’re a graphic novelist, it’s all you—you’re the creator of your own universe! You’re the director. You’re the cinematographer. You’re the casting director. You’re the character designer. You’re the set decorator. You’re the costume designer. You’re the script girl in charge of continuity. Can I tell you know many times I wanted to fire that script girl because a shirt on a main character would miraculously change from one panel to the next in the same scene! Continuity! But I couldn’t because who else was I going to hire? I’d just be firing myself!

 

4. Besides your graphic novels, you are a celebrated cartoonist for publications like the New Yorker, Glamour, and Elle – to name a few.  Who or what inspired your interest in drawing/ cartoons?

So, going back to my childhood. My mother, Violetta, was the shoe designer for Delman. One day at her office, she received a phone call. From Jackie Kennedy. She needed shoes for a very important event. My mother, in disbelief, nearly hung up on The First Lady! In her whispery voice, Jackie told my mother that it was impossible for her to find shoes, she was a size 11 1/2! Violetta, in her New Jersey accent confided “I’m a size 11 1/2, we can commiserate!” Guess what the very important event was—JFK’s Inauguration! At that time my mom was pregnant with me and Jackie was pregnant with John-John. After my mother gave birth she worked from home, designing shoes. She’d do these trend reports of fabulous women wearing her fabulous shoes, and three-year-old me would imitate her and I’d draw those fabulous women. Then, when I was about eight, we had our first real vacation that wasn’t the Jersey Shore—it was Bermuda. We stayed in a pink elephant of a house, and in that house were drawings with captions on them. The pink elephant was James Thurber’s house! The legendary New Yorker cartoonist! Seeing those drawings, I thought to myself, the women in my drawings could talk! Then later, I forgot them, and went into advertising. And you know what happened after that.

 

5. Your organization, Marisa Acocella Foundation, and your Marisa Acocella Empowerment Fund are truly wonderful for those with Breast Cancer and survivors too.  Can you tell us about the mission and how your own experience with breast cancer inspired you to give back?

When I was diagnosed with breast cancer in 2004, I didn’t have health insurance. That double-whammy combo sent me into a downward spiral. It was one of the lowest points in my life. How can you fight when you already feel defeated? At that time I had a monthly cartoon in Glamour magazine. When I told my editor, Lauren Smith Brody, she asked me to write about it. Later, my friend Bob Morris, who is a writer, asked me what I was going to title it my story. And then he looked at me, his eyes narrowing. “What’s with you? You’re a mess! Ratty sneakers? Aren’t you the daughter of a shoe designer? You look like a victim!” (I did.) Then he said “where’s the vixen?” And it was Bob who named my piece for Glamour, which later became a book, Cancer Vixen. I went home and drew myself as a cancer kicking Vixen, and in that cancer year, and I became one. See it. Believe it. Achieve it. I didn’t want to see myself as a victim, and I didn’t want to anyone who was going through breast cancer to see themselves as a victim, either. I wanted to give women tools to empower themselves. Today the Marisa Acocella Empowerment Program (funded by a grant from Bloomingdale’s) funds holistic therapies, guided imagery, journaling and more. My motto has always been “no breast left behind.”

6.   We understand you have quite a fabulous shoe collection.   Do you have a favorite pair?

My favorite pair of shoes are a pair I’ve never walked in—Alexander McQueen pumps with a purple lucite heel strewn with purple roses. They’re on my dresser. They’re a work of art. Other than that, I love wedge. I love a lug heel. I have a wedge lug heel from Robert Clergerie that are on their last legs, but they’re so comfortable, I can’t give them up.

 

7.     What are your secrets to self-care and balance? 

 I make myself organic coffee every morning. Then I start with a my manifestation ritual—I write down what I want my life to be, then I pray to all my Saints for guidance, to keep me in the light and on mission of service for humanity. Later in the day I’ll go for a walk, or a swim. Vitamin D from the sun lifts my spirits and prevents cancer. I take vitamins to maintain a healthy immune system. My father, Tony, is a pharmacist and has a PhD in nutrition and I’m on his anti-covid, anti-cancer vitamin protocol. And staying connected to the people I love. I talk to my parents several times a day. That keeps me grounded.

8.   If you were to be anointed into sainthood, what would it be? 

You mean I would be “beautified”? Isn’t it ironic that’s what the process is called to become a Saint! 

The Patron Saint of Panic Attacks Who Somehow Alchemizes them into Power.


Bonus Q: What's your favorite SAINT JANE product and why do you love it?

 THIS IS THE HARDEST QUESTION OF ALL! I love your lipsticks — so creamy and cbd-dreamy AND the Vitamin C-Drops—for which I must thank you Saint Jane for your Divine Feminine Intervention—my skin has never looked brighter or better!

 Also, I see you’ve asked for my daily mantra. I wrote this for myself whenever I have moments of self-doubt: I always make the right decision because I am a woman of vision. 

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Powerful Results Featuring Luxury Beauty Serum

We believe in skincare that transforms your most stressful complexion issues. At Saint Jane, we harness sacred botanicals used for centuries to infuse beneficial nutrients to the skin. Whether it’s balancing blemish prone skin, calming redness or restoring hydration, these benefits visibly improve the skin. 

Luxury Beauty Serum is our hero product for a reason. Reaching cult status, we’ve received incredible testimonials from skincare enthusiasts, beauty editors, aestheticians and so many others sharing their stories of how their skin has transformed since using this multipurpose, powerhouse CBD serum.

With continued use, my skin felt more hydrated, my areas of texture decreased, and my skin had a slight glow to it.” - Jessica O.

“I have seen results and changes in my skin, it helped with my sun spots, and my skin is glowing when I wake up.” - Gia G.

“My acne, scars and hyperpigmentation are being replaced with new healthier skin.” - Melissa H.

We were fortunate enough to gift a Luxury Beauty Serum to a few women with skin stress, texture and redness concerns to use daily for 8 weeks and share their powerful results. Here are their beautiful Before and After Photos:

 

 

 

In a blind study conducted with 100 consumers under doctor supervision, Luxury Beauty Serum scored highly in visibly correcting some of the biggest skin concerns. 

CONSUMER RESULTS

  • 100% of clients said dry skin improved
  • 99% saw visibly improved redness
  • 99% noticed reduced irritation
  • 99% saw an overall improvement in their skin
  • 95% would recommend to a friend
  • 88% said they had more radiance
  • 82% had improved appearance of fine lines

These results are powered by our small batch, sustainably sourced, potent botanical blend with nutrient-dense, whole plant CBD molecules that absorb deeply and quickly into the skin to visibly calm redness, visibly improve skin texture and blemishes, and restore the skin to a harmonious balance. Rich concentrations of Sea Buckthorn, Rosehip and Helichrysum empower cell turnover for a smooth, radiant complexion while cold-pressed Grapeseed Oil infuses omegas, antioxidants and vitamins into the skin. The results are smoother skin, a more even tone, supple hydration and a lit-from-within radiance. 

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Bold Botanicals: Kakadu Plum, Sacred Superfruit and Unexpected Source of Vitamin C

With small, creamy white flowers in long spikes clustered towards the tips of the branches, the Kakadu Plum is an extraordinary botanical and superfruit originating from the wilds of Australia. Aboriginal people have valued this sacred plant for thousands of years for its nutrient-rich and medicinal properties, even using the red bark of the tree to heal skin conditions.

It wasn’t until the 1980’s that western scientists discovered just how extraordinary this fruit really is. They found phenomenally high Vitamin C concentrations in Kakadu plums. Traditional fruits like oranges and lemons are well known for being natural sources of Vitamin C, but the Kakadu Plum has the highest recorded concentration of Vitamin C in the world, measuring at 100 times that of an orange.

 

Natural contents in the plum are also rich in antioxidant, anti-inflammatory and antimicrobial properties. Research has even shown its extract has excellent preservative qualities. With these powerful benefits, this superfruit ingredient is a dream for infusing into your clean beauty routine.

When we were developing The C-Drops, infusing Kakadu Plum as one of our sustainably sourced, hero ingredients was the answer to harnessing the power of this superfruit to benefit the skin. Grown free from human intervention, this beautiful, wildcrafted ingredient thrives in its harsh growing conditions, developing a highly efficient defense mechanism made up of diverse antioxidants. These antioxidants help to detoxify the skin and fight off free radical damage caused by environmental factors.

Kakadu Plum works to restore the skin’s natural barrier and encourages skin elasticity and suppleness which is ideal for balancing the complexion. Perfect for acne prone or oily skin, while its deeply soothing qualities can calm sensitive skin. 

 

 

Image courtesy of Celeste Thomas, IG: @celestethomas

Our favorite way to incorporate Kakadu Plum into your skincare routine is through a targeted serum like The C-Drops. Rich in Kakadu Plum, citrus botanicals like lemon, lime and mandarin work to visibly smooth skin textures, brighten dullness and leave a radiance you only get with high concentrations of Vitamin C. 

Get the full benefits of this rich ingredient in your morning skincare routine, and be sure to follow with a good sunscreen to add another layer of protection for your skin.





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Best in Class Vitamin C for Bright, Glowing Skin

It’s no secret that Vitamin C is one of the most powerful ingredients in skincare. In the 1920’s a Hungarian scientist named Albert Szent-Györgyi became interested in the cell respiration and energy production in plants, and would meticulously study any “browning” or interrupted growth. While conducting a series of experiments, he discovered that he could delay these interruptions by adding citrus juice to nurture the plants. Eventually, he would learn to isolate what he believed to be the protective acid agent in the citrus juice, and made the game changing discovery of Vitamin C. 


Our skin is just as delicate as the botanicals in Albert’s studies, and infusing Vitamin C into your skincare routine can be just as powerful as the results he witnessed in his discovery.

Like many ingredients, not all Vitamin C is created equal. There are different variations, different potencies and different levels of quality. We believe that in order to transform the skin, only the best Vitamin C will do.

We use an innovative form of Glycerin-Encapsulated Vitamin C that goes into every drop of our award-winning The C-Drops and Bright Repair Eye Cream to deliver potent benefits to your skin. Glycerin is a natural hydrator that is known for its ability to deeply absorb past the skin’s surface. In combination with Vitamin C, it increases the efficacy in visibly brightening, smoothing texture, and nourishing the skin. Delivering Vitamin C to your skin in this form also helps to improve your skin barrier and provides a level of protection against skin stressors.

 Our Vitamin C is formulated for top level potency. Active at 20% in C-Drops and 10% in Bright Repair, the brightening and resurfacing power is at its highest level of efficacy. Our decision to infuse CBD into the formula helps to soothe on contact, and keeps irritation at bay...a common problem with traditional Vitamin C skincare. The way these two ingredients perform is a beautiful balancing act, a dream for even the most sensitive complexions. 

 

Like all of our ingredients, our Vitamin C is held to the highest standards of clean beauty. Sustainably sourced and thoughtfully formulated, we never compromise when it comes to keeping every component meticulously clean.  A clean approach to CBD skincare for peace of mind so you can squeeze the day. 

Life is a wondrous phenomenon. I can only hope that someday man will achieve a deeper insight into its nature and its guiding principles and will be able to express them in more exact terms…To express the marvels of nature in the language of science is one of man’s noblest endeavors.” — Albert Szent-Györgyi








 



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Beauty, Botanicals and the Entrepreneurial Spirit

 

I’ve always been inspired by the entrepreneurial spirit. I must get it from my great grandmother, an extraordinary woman (and personal inspiration) who came to California as a mail-order bride from Italy where she became a mother of 7 and made a living growing grapes with my great-grandfather. She believed in achieving more, so she went to the bank, took out a $10,000 loan and started our family heritage in the wine business. She became one of our country's first female entrepreneurs seeding well-known wine brands Franzia and Gallo.

 

 

Growing up with such a deep family history in winemaking ignited my passion for botanicals and cultivation. I joined the industry myself (I developed Cupcake Vineyards and many others), and it was that journey that eventually led me to start Saint Jane. Infusing all of this knowledge of botanical ingredients and the power they hold, and channeling female empowerment from my great grandmother’s story. 

So where does beauty come into the mix? I’d always had a passion for cosmetics and had my eyes set on Sephora, the leader of innovation. I interviewed in 2007 and became Sephora’s 1st unpaid MBA intern. (I was paid in makeup, which was fine with me!) I learned the business, I soaked up every moment, I dove in head first. This eventually led to my role in Creative Marketing for Kendo. It was an incredible opportunity to build Sephora exclusives like Marc Jacobs, Disney, and Elizabeth and James. 

 

 

When I created Saint Jane, I wanted it to feel like a beautiful marriage between my two biggest passions, beauty and botanicals. The journey has led me here, to building Saint Jane and crafting botanical and nutrient-rich formulas that transform the skin. 

Seeing this brand in Sephora stores and on sephora.com is a dream come true. I got my start there 13 years ago and it's surreal to see my own brand on it’s shelves. They took a chance on me then, and now they are taking a chance on Saint Jane and our passion for CBD beauty. I couldn’t be more grateful. 

 

 

Every day I go to work and channel the fierce courage of my great grandmother. I think about all she accomplished when it wasn’t normal as a woman to pursue entrepreneurship. She had the guts to take the risk. I’d like to think that some of that spirit is in Saint Jane, inspiring women to be powerful, transformative, and to change the world.



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The Saint Series, Vol. 12: Renata Helfman

 

Meet Renata Helfman, a philanthropist, clean beauty advocate and an inspirational addition to our Saint Series. Always searching for ways to share her knowledge and help those around her, Renata began volunteering with cancer patients at Cedars Sinai in 2011 and was surprised to learn that the hospital did not have a beauty program in place. Specifically, she made it her mission to bring beauty, compassion and human touch to patients in need through offering complimentary, personalized, and oncology-sensitive beauty and skin care services. That’s when she founded Lipstick Angels. Renata shared her story with us, and we know you’ll find it just as inspiring as we do. 


Q: What inspired you to start Lipstick Angles?

A: I started Lipstick Angels because I was looking for a way to give back simply as a volunteer. I was a busy makeup artist working around the country and when I looked for an opportunity to work with cancer patients in a hospital setting I could not find one, so I took it upon myself to create it.  It definitely was not easy but the organization always had a life of its own from day one. I am so happy that now there is a venue for other makeup artists and aestheticians to give back in this capacity and of course an organization that is looking at people living with cancer with a mind, body and spirit connection.

 

Q: Because of the Pandemic, you’ve had to pivot and find new ways to reach cancer patients virtually.  Can you tell us about it? 

A: Yes, I am so incredibly excited that we have launched a virtual platform for our classes and private sessions. We can now send our patients a wonderful variety of skincare , make up and wellness products directly to their homes .We then set up a private Zoom call for them to work directly with a Lipstick Angel. We feel that this is a unique opportunity to expand our footprint and be able to reach more and more cancer patients in need. We are thrilled that we will be able to do this even when we go back into the hospital and have more options for patients to connect with us.


Q: Makeup and beauty can be transformative, especially for those who are going through Chemo. Can you share some of your favorite moments since starting Lipstick Angels?

A: Well, there are so many incredible moments. But I can remember one that always sticks out. I was actually working with this beautiful woman in the infusion center while she was getting her chemotherapy and tears came to her eyes after I showed her how she looked in the mirror. When I asked her if she was ok she just said that she was so happy that today she was not going to hide in the car when she picked her daughter up from school, she was going to go in and get her. This was a huge moment for our organization to understand how cancer affects the whole family and I always see that little girl’s face and how she must have felt seeing her mom come into the school and get her and feel like herself again.

 

Q: You are an advocate for clean beauty.  Why is using clean beauty/skincare important for you?

A: Clean beauty for me is very personal. When I discovered all of the chemicals in the personal care items almost 20 years ago my life really changed for the better. I was suffering from some health issues and I knew I had to clean up my act and learn what was really going into my body. Thinking about it now, who could have imagined how important it would be for my career now working with people living with cancer. There is no reason for anyone not to be educated about what they are putting on their skin ( it is your largest organ) but as a cancer patient you have to be even more careful about everything you do. Staying as healthy as you can imagine is vital to keep your immune system strong so you can get through the chemotherapy and or radiation.


Q: How can we support and get involved with Lipstick Angels?

A: There are lots of ways to support Lipstick Angels. If you are a makeup artist or aesthetician and you are interested in volunteering please visit our website Lipstickangles.org. You can also make a tax-deductible donation on our website - every dollar helps us deliver our programs around the country! Also, supporting brands like Saint Jane who we have partnerships with is such a beautiful way to show your support and receive the gift of beauty yourself.

 

Q: What are your secrets to self-care and balance?

A: I think that’s the key is definitely balance in everything in life. It is a hard lesson to learn but I will say if you can be kind to yourself and others and let yourself color outside of the lines once in a while it is a really good thing!


Q: If you were to be anointed into sainthood, what would it be for?

A: I hate to say it but I think I would be the Saint of Overworking! I don’t look at it as a negative at all, I just love what I do and get excited to get up every day and lead this organization with all my heart and soul. 

Bonus Q: What's your favorite SAINT JANE product and why do you love it?

A: My favorite product is hard to choose because they are all AMAZING!  But I, of course, must go with the exquisite lip cream in the shade “Ritual.” The color is divine and 100% of the proceeds are donated to Lipstick Angels. If that’s not love then what is? Continue reading
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*These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.