We get asked this all the time...is Luxury Beauty Serum a facial oil or a serum? We have an answer but first let’s start with the difference between a serum and a facial oil. If you find yourself unable to tell the difference, you aren’t alone. The term “serum” has become a general skincare category for any kind of treatment that targets various skin concerns with formulas that vary in texture.
A serum is traditionally a super concentrated, lightweight product that is applied after cleansing/toning but before moisturizer. Because of their fluid or gel-like textures, they absorb easily into the skin to powerfully target skin concerns with concentrated active ingredients. Serums can be formulated to boost hydration, brighten, detoxify, fight signs of aging and so much more.
When it comes to facial oils, they are quite a bit different from serums. Oils are richer in texture, and act as an emollient moisturizer. Because of their impenetrable properties, they are designed to seal in moisture as a final step in your skincare routine after serums and moisturizers. Moisture escapes our skin so easily because of both environmental and genetic factors, so the use of a rich facial oil can protect your skin barrier and prevent moisture loss.
So which category does our award-winning, multi-purpose hero product fall? Luxury Beauty Serum is...BOTH. When we were developing this product, we wanted it to be truly multi-purpose and act as both a serum and facial oil (and moisturizer too!). The unique formula is infused with concentrations of rich botanicals like Sea Buckthorn, Calendula and Rose to boost radiance by gently detoxifying the pores. The 500 mg of Whole Flower CBD in the formula has a small molecular structure which, when combined with the other botanicals, absorbs quickly and deeply into the skin, unlike traditional oils. Your skin is not only receiving deeply intense concentrations of nutrients, but also a boost of hydration and barrier protection. The lightweight concentration of a serum with the skin drenching hydration and protection of a rich oil.
The result is skin that is nourished, stress-free and radiant. You can use Luxury Beauty Serum in your A.M. and P.M. skincare routine after cleansing and toning to target skin concerns like redness, acne, dryness, dullness or sensitive skin. Your glow is unmatched.